Writing the Perfect Facebook Post

As you must know by now, Facebook is one of the more popular social media channels and millions of people are interacting with other people online through Facebook on a very regular basis. If you are one of those people, it is important that you understand that writing the perfect Facebook posts is an art form and you can learn how to do it.

Writing Facebook posts should never be “hit or miss”

If you are active on Facebook, the chances are great that you try to post content as often as you can so that you increase your exposure and boost your professional reputation. Your writing ability is not coming under scrutiny here. The only thing that is being questioned is the effectiveness of the blogs that you are writing and posting. Just like posting content on other social media channels, the content that you post on Facebook not only need to be written well but it must also have an effect on your online Facebook connections.

When it comes to Facebook in particular, you should be aiming to get the most “likes,” comments, and clicks that you can. With regard to the comments, the reason that getting a large number of comments is so important is that you want to promote as much discussion as you possibly can so that you can increase the number of visitors to your website, which, in turn, leads to a larger number of prospects and, eventually, a larger number of clients. In order to cause all of that to happen, you need to start with your Facebook posts.

At this point, you are probably wondering how you should go about writing the most effective, most perfect Facebook post, which will give you all of the things that you are looking for. Well, some people believe in a formula when it comes to writing the perfect Facebook post.

• Always include a backlink in your Facebook post: Backlinks are very important in your content because they facilitate that all-important first step in the relationship that you will be developing with the other person. If you don’t provide your readers with backlinks, how will they connect with you and then interact with you. The truth is that if you don’t make it easy for your online connections, they won’t make the effort (in most cases) to pursue any kind of relationship with you. It just requires more time and effort than they are willing to put forth. 

• Make it clear and concise: The reality is that people don’t have a lot of time in their lives (and they don’t have a whole lot of patience either) to read long-winded chunks of content. They will react much more positively (in most cases) to Facebook posts that are clear, concise, and to the point. 

• Be consciously aware of when you publish your Facebook posts: It is important for you to understand that not all publishing times and days are created equal. You may think that publishing your Facebook posts at peak times will get you the best results; however, that is not necessarily the case. You may very well find that you get more people to pay attention to what you are posting if you don’t publish your content when everyone else in publishing. 

• Ensure that your posts are interesting and relevant: [tweetthis]People love reading content that teaches them something. [/tweetthis]If they are well versed in a particular subject and they have been learning and reading about it for quite a while, you may not be able to teach them much. That is why it is very important for you to get as creative as possible and try to wow them as often as possible. 

• Pay close attention to what other people are publishing on Facebook: You might be surprised by how much you might learn from reading other people’s Facebook posts. Other people may have a different perspective than you do and you can benefit from that and view the world a little differently. That may really improve your offerings. It is critical that you keep your Facebook posts fresh and unique. What you are aiming for is to get your Facebook fans and followers to keep coming back for more. 

Conclusion

You may have heard various opinions on the effectiveness of Facebook posts. However, if you follow the advice that is offered here, you will start to see that Facebook will work well for your business and your posts will have the extremely positive result of increasing the number of fans and followers, visitors to your website, and number of clients who eventually do business with you.

Remember to write your posts in a careful, planned way and identify what works for your particular business as quickly as you can so that you can start to see results. Oh, and one last thing. Even if you take the time and make a tremendous effort to ensure that your post is perfectly written and very well thought out, it is important to keep in mind that some of your Facebook fans and followers are visual people. With that in mind, a graphic element (whenever possible) is a really good idea as well.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

Let's have coffee