Writing eBooks That Sell
In part 1 on eBook writing, “Lead Generation Through Writing eBooks” we discussed what lead generation is, how important it is to Internet marketing, and how eBooks are an effective tool in helping the marketer to obtain a list of leads that can be used for additional promotions. In this section, we will discuss how to write eBooks that sell.
You want to be permanently, independently wealthy and you want to have a trustworthy reputation with your customers. You also want to communicate that your products and services improve the world in which we live. You want all of these things but at the same time, you don’t want to spend a large amount of time making them happen. You want your eBook to be read by millions of people without making too much of an investment of time or money.
Which stage are you at now with the eBook?
You have several possible concepts upon you might like to base the eBook. You need to figure out which concept is the most important to you now and for the next year. Once you have decided on that concept, you can enhance it with other concepts that you know will work with it. You may be further along with your eBook than just a concept. You may have written a large percentage of the book but haven’t finished it yet. You feel somewhat stuck and need some guidance on how to finish the eBook, what you need to do to get it published (not as much as you might think), and how to distribute it.
Who should write an eBook?
Business people who
- Want to invest very little and acquire a great deal
- Want to become permanently wealthy
- Want to promote themselves and/or their products and services
- Have the goal of serving a broader community
- Have a special and unusual message to communicate
- Are willing to write, self-publish, and sell their eBook a couple years in advance of traditional publishing
How do you get your eBook to become a raging success?
A smart way to do that is to write and sell your eBook simultaneously. Each and every part of your eBook has the potential to be a sales tool. An extremely effective and proven set of tools to use is the “Seven Hot Selling Points.”
- Choose one target audience and stick with it. Your eBook will not interest all readers. You will need to do some research to find out who is interested in the sort of book that you are selling. Which problems of the audience does your book identify and solve? It is helpful if you make an audience profile, which you can visualize as you write. Is the topic of your eBook specific enough for your audience?
- Write a hot book title, which grabs the audience and includes benefits. Your title has to grab the audience in 8 seconds. After that, they will lose interest and move onto something else. You should consider doing a book cover in color and in black and white. Your cover must catch the audience’s eye and be easy to read. Your title and cover should make your audience want to buy the eBook.
- You need to write a 36-second “tell and sell.” You have so little time to impress your potential buyer. Your “tell and sell” needs to include the book title, some of the most important benefits offered in the book, and a mention of the target audience. A sound bite will help to grab the attention of the audience as well.
- Write a strong introduction. The introduction should include and identification of the problems that your target audience has, why you wrote the eBook, and the book’s purpose. Within the first couple of paragraphs, more specific benefits should be mentioned. You should also describe the format in which you will present the information in your eBook. The introduction should be under a page in length. Your introduction will help you write your sales letter.
- Before you write the entire eBook, you should write an introductory sales letter. Keep your potential buyer in mind. To what would he be resistant? What problems or challenges does he generally face? Make sure that these are clearly addressed. Your letter, which will state that you will either promote your book by email or on your Web site, must include the benefits that your potential buyers want and need to read. Your letter must include compelling content, features, testimonials, and a biographical sketch about you, the author. If your potential buyer likes what they are reading, they will buy the eBook right there and then.
- Write a table of contents. Each chapter needs a catchy title. If your reader doesn’t understand the chapter title, annotate it. Add some benefits and/or a subtitle.
- Once you have requested and received feedback from preliminary material in your eBook from people whom you trust, ask for a testimonial. These testimonials will help you to promote your eBook online.
You need to make sure to design every part of your eBook to be a sales tool, one that brings out your best writing, writing that is compelling, easy to read, organized, and enjoyable. When you design your eBook correctly, it can sell thousands or even hundreds of thousands of copies. The sky’s the limit!
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