Writing a Compelling Status Update on LinkedIn

You must have heard many times how effective (and amazing) LinkedIn is for business. Hopefully, you have made a commitment to using LinkedIn and you understand how important it can be for your business. If you understand that, you must also understand how important it is for you to post status updates regularly. That means that you must also make sure that your updates are worth reading.

LinkedIn may be your best social media friend

If you are not well versed yet in all (or even a portion) of the wonderful attributes of LinkedIn, it is really time for you to become acquainted. Once you have started to work LinkedIn for your business, you will wonder what you ever did before you started to get involved with that particular social media tool. There is so much that you can accomplish with LinkedIn, such as generating leads, building relationships, sharing exciting ideas and content, converting leads to prospects and prospects to clients (eventually).

The way that you manage to touch your online connections through LinkedIn will be very connected to the quality of your status updates. However, before you actually post your LinkedIn status update, you should test it to make sure that it functions properly. There are several different elements within your status updates on which you should consider focusing.

• Your title: You want to make sure that your title (or headline) is clear and concise. Your title must be spot-on because it is your best chance of engaging the person on the other end of your device. Concise means anywhere between 70 and 250 characters. Considering that 70 is a very small number of characters (250 is not that many either), you need to learn how to write effective titles within that limit. Those titles must be really effective. The last thing that you want or need is to have your status update title truncated because you have gone over the character limit. 

• Your body: This is considered the nerve center of your status update. Within LinkedIn, there is an approach that you may wish to consider taking for maximum, positive results. They are sharing, commenting, liking, and mentioning your status updates to other people. Those elements are the catalysts in the beginning of the relationships that you share with your online connections. When it comes to the topics of your status updates, choosing the most appropriate, most compelling topics are very important. 

• Your reach: As is generally the case with all of the social media channels, as much as your connections are about quality more than quantity, your reach is also important and you want to be able to touch a large number of people at once. [tweetthis]The more people you reach on LinkedIn, the greater your chances of generating valuable discussions.[/tweetthis]

  Engagement will eventually lead to increased revenue. If you are moving in that direction, you may want to take the following approach:

  • Publish your status updates in groups with a large number of member and make sure to ask thought-provoking questions to engage other people.
  • Publish your status updates on a regular, consistent basis. The more you post, the more people will read what you are sharing.
  • Rely on a calendar to keep all of your content topics in order and arranged.
  • Try to post different combinations of elements in your status updates to keep it interesting.

Conclusion

People will get used to your status updates. In fact, they will look forward to reading your updates. For that reason, you should be as consistent and regular as possible when it comes to posting so that you can allow people to look forward to what you are sharing. Make sure that the content is insightful and relevant at all times. Your status updates must have power behind them and they must be upbeat, appropriate, and they must always have an air of professionalism about them. It is important for you to get yourself into a position where you are making a significant contribution to other people. They will start to look forward to that and to rely on it.

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