Why You Must Think Before You Type

“Resist the temptation to try to use dazzling style to conceal weakness of substance.”–Stanley Schmidt. When you are writing content for your business, you need to make sure that it is strong, compelling, and positive.

Your website and blog visitors will read your content and react to it. They will know very quickly if your content compels them enough to continue reading, click on other links that you have provided, and want to learn more and more about you and your business. When it comes to your online interactions, you need to be extremely cognizant of what you say and how you say it because words online last forever.

Writing content that is interesting, sometimes humorous and thought-provoking is highly recommended. When it comes to the humorous aspect of content writing, however, you should be careful that the humor is clever and obvious. If you express some humor in your content and any of your readers don’t get the humor, they may be insulted. You should avoid that at all costs.

Another very important thing to remember is to focus your content on what you want to communicate. If you constantly digress, you will lose your readers. Once they decide to go away from your website or blog, you will have lost them permanently.

The public nature of your reputation

The first rule of thumb is that whatever content you have as part of your online presence, it is content that you wouldn’t mind the whole world reading. When you interact with others online, you are doing it in a very public manner. Your profile is public and all of your postings are public. Anyone can read all that they want about you online.

Your reputation is of vital importance when it comes to interacting with other people online and marketing online. You must understand that after your reputation has been established, it will be much more far reaching than just the profiles that you have established on the various social media channels.

Everything that you write online, every time you interact with other people, every single message that you send and each and every person with whom you interact online are contributing factors to your online reputation. Your reputation is the material from which other people will draw in order to speak and think about you and your business. Many of those people will be expressing opinions about you and your business to others and will not share those opinions with you.

Avoid negativity

One important thing of which to be cautious is negativity. You are a part of virtual communities online and each and every person in your online communities has the potential to express negative opinions to any other member of your communities. You must always be very careful of the words that you choose to communicate online so that you avoid any potential for negativity in your online relationships.

If you have thoughts that you feel strongly should be shared with other members of your online communities, you should always use an approach that is direct but never negative or offensive. If you are ever in a position of not being sure how your tone will be read by others, it is a good idea to have another person read it before you post it. In life, people are bound to disagree at some point in time. That is what makes discussions so interesting and that is how content is continually being generated. If the point that you feel you need to make is strong and should really be directed to one individual, it might be wiser to address that individual privately.

Feel free to share your knowledge

It is a wonderful thing for you to share your points of view on the social media channels of which you are a member; however, you should always remember to express yourself in a productive and professional way. You always need to be careful of how you say what you want to say because of the public nature of the social media networks.

You should definitely share your knowledge with others and your goal is absolutely to engage your readers and entice them into wanting to continue the discussions that you have initiated. Engaging your readers is a way to increase your online visibility. The more visible you are, the stronger your reputation will become. The more you put your content out there, the more other people will notice and relationships will start to grow between you and others in your online communities.

It is essential to always try to put forth positive, helpful, valuable content. If you have online followers who are posting negative comments, you can remove them from your list of connections. You should be surrounding yourself with people online who are excited by your knowledge and your offerings. The relationships that you form with those people will be mutually beneficial and very productive.

With that said, you should certainly always stand your ground and stick to what you believe in. You should constantly strive to impart knowledge that is productive and aligns with your professional vision. The end result of demonstrating such professional integrity is that your reputation will be solid and credible and will continue to help your business to grow and to succeed.

Conclusion

The success of social media is based on open communication and solid and consistent interactions with others in your online communities. Remember to always treat other people the way that you would want to be treated and your business will continue to flourish.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.