Using Twitter to Drive Traffic to Your Website

Twitter is one of the hottest social media channels today. Twitter is not only an effective way to connect with people but it is also an effective way to drive traffic to your website.

If you get a great deal of traffic to your website from Twitter, you will maximize your online exposure in ways that you haven’t even thought of yet. However, if you want to drive Twitter traffic to your site, you need to make sure to follow proper etiquette.

There are several rules that you need to follow so that your Twitter site is effective. First of all, you need to build a list of your followers on Twitter. Your Twitter traffic will be nonexistent without followers. Followers can help you to gain exposure and you can help them to gain exposure.

Build your list of followers very carefully and get to know them well and allow them to get to know you well. You want their trust as much as they want your trust. When you are posting tweets to your site, make sure that they are substantive and valuable. Your followers will find meaning in what you say and will return to your website over and over again.

Some of the advantages of Twitter (some obvious and some not obvious) are as follows:

• Twitter participants drive the process. The decision to use Twitter is a personal one. It has nothing to do with solicitation.
• Twitter operates in real time. The tweets are quick and short.
• Twitter has a 140-character limit. This keeps things moving along.
• The Twitter premise is about connections and communication.

As long as you express sincerity and an interest in your followers through your posts, you will increase the Twitter traffic to your website. If you slow down or stop posting tweets, your followers will think that you are not interested in them anymore and will stop visiting your website.

The key to your Twitter traffic volume is your Twitter participation. You don’t have to write new, original posts all of the time. You can also post comments on previous tweets. In that case, you can post links in your tweets to your website. The more followers you have, the greater your chances of getting more people to visit your website.

Is Twitter a major source of your website traffic?

Twitter allows you to track your followers as well as those whom you are following. You can also view and follow anyone listed under any other members. This gives you the ability to connect with other people in your niche through other members’ friends.

Your ultimate goal is to get all of the people whom you are following to follow you in return. You will find that a large number of them will follow you. What that means is that your followers are going to be reading your content and checking up on your status. The result of all of this is that you will expand your customer base and thus have a great deal of potential to increase your business.

The following are some helpful tips to increase your website traffic from Twitter:

• Make sure that you have a Twitter/tweet button on your content.
• Throughout your website, convey a clear message that you have a strong Twitter presence.
• Include your Twitter URL on business cards, signatures, etc.
• Be consistently active on Twitter.
• Tweet your own content. If people are following you, they are obviously interested in what you are saying.
• Mention other ways to share your content on other social networks.
• Include Twitter in your list of social media channels.
• Have someone with a large number of followers talk about your products and services.
• Post links in your tweets that lead back to your website.
• Never give a hard sell. An occasional piece of promotional information is appropriate. Encourage your followers to visit your website often in order to learn new and valuable information. Your most important goal is to provide value to your followers.

When designing your marketing strategy, all of the factors discussed will work to your business’s advantage. If you remember to constantly connect with people and to communicate, your relationships will continue to flourish. The two essential principles of marketing with Twitter are your approach to it and the tools that you use.

Twitter is a great way to drive traffic but it is much, much more than that. There is a tremendous amount of potential to drive even more traffic from Twitter to your website. You just need to tap into it.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.