Using the Right Content to Drive Traffic

You are probably an excellent writer and your content is most likely above and beyond when it comes to quality. However, that just isn’t enough to make a spot-on, major impact each and every time you publish content.

Posting content that drives traffic to your website

Your content is undoubtedly very well written in terms of grammar, punctuation, spelling, sense, and flow. However, does that necessarily mean that it is compelling and exciting. Also, does that mean that it establishes a connection with the people who have taken the time and who have made the effort to read your content? The answer is definitely no. Just because your content is extremely well written (that represents the mechanical side) doesn’t necessarily mean that it will drive people to your website so that they can interact with you and so that you and the other person can establish a relationship together. It may happen that way but you can’t assume that it will.

Of course, that is exactly what you want and need to happen each and every time. Why else would you be making such an effort and devoting so much time to producing such wonderful content?

If you aren’t hitting the mark each and every time, now is the time to examine the content that you are writing and posting. You need to identify exactly what you have and exactly what you need and if they are not one and the same (which they probably are not), you need to make some changes to your content right away.

There are a few different ways in which you can start to pinpoint what you are lacking. It is a very good idea to pay strict attention to the analytics and you can do that quite easily with an analytics tool. Google Analytics is a popular tool and it won’t cost you anything to use it. You can save your money for other things that you will need to pay for. As you are examining your analytics, you will need to look closely at the performance of your content and you will need to figure out how to write and share content that does hit the mark with your target audience each and every time. It is important to be aware of the fact that you may have to dig deeper than you expected in order to find the answers that you are looking for.

Examine your content’s performance very carefully

You may be wondering where you start with this one. Well, a good place to start is to look at the content that other people are sharing (of course, that means the content that is getting a lot of attention). If you can identify the formula that other people are using (for the analytics point of view), you can copy that part of what they are doing. If they are using a formula that is successful,theoretically, all you need to do is to take that formula and apply your own concepts to it and you should have very successful results. Of course, before you can do that, you need to identify exactly what results you are hoping to achieve with your content.

• Draw a lot more traffic to your website: This can be measured quite easily. You should look at the number of people who have viewed your pages, number of new visitors, etc).

• Your ability to connect with your target audience: You will have to reach out to a much larger number of people initially than the number of people who remain as part of your target audience. That is what is expected to happen. That means that you are doing it right.

• Your ability to engage successfully with your online connections: The way that you will accomplish this is by interacting and identifying leads who turn into prospects who turn into conversions to clients). It is totally measurable for you.

• Your ability to measure your success: One of the very important ways that you can measure your business’s success is by measuring the number of visitors that are now on your website. That is an extremely measurable aspect.

• Your ability to draw a certain number of visitors in a certain amount of time: Again, this is a very easy thing to measure.

Now, it is time to figure out if your content is performing as is expected

Now that you understand exactly what to look at within your content, it is time to figure out if your content is hitting the mark every time (or what percentage of the time it is hitting that mark). Sometimes, it is also important to understand what you may be doing wrong before you figure out what you need to do to achieve positive results. Just remember to use the formula that you have established each time you write content. It won’t fail you. You can go about that by taking an account of all of the content that you have written in the last six months or the last year. For each piece of content, you should think in terms of the analytics. That is how you need to categorize each piece. Once you have done that, you will be able to tell how each piece did (how successful each piece was once you posted it). 

Conclusion

Your content should never, ever be something that you leave up to chance. Of course, that doesn’t mean that it shouldn’t be unique and compelling each time as well. That includes the headlines, teaser paragraphs, and the body of each piece of content. Each and every word should be calculated and targeted to get the maximum amount of bang for your buck. That will be easier to achieve than you may think. You have all of the tools to accomplish this at your fingertips. So now, take those tools and leverage them to their greatest potential so that you can bring your business to the next level through precise, amazing content.

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