Using Psychology to Enhance Your Marketing Efforts
If you have been in business for any length of time at this point, you must understand that some businesses have marketing campaigns that are more effective than others. It is probably safe to assume that your marketing campaign includes some element (hopefully a strong element) of social media as well.
The power of psychology in your marketing campaign
Psychology plays a very vivid role in any successful marketing campaign. From the outside, that may not be apparent but it is undoubtedly true. If you can identify exact what role psychology plays in the successful marketing campaigns of various businesses, you can duplicate it and you and your business can enjoy an equal (or greater) amount of success too. The big question that you may have on your mind right now is, “How do you actually make that happen?” Well, the following tips should help to answer your question.
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Keeping your public promises: It is one thing to make a promise to yourself. In that case, you may or may not keep that promise. It is great if you do, however, if you don’t, you are only accountable to yourself and nobody will get hurt if you don’t come through. On the other hand, if you make a public promise to another person or another business, you will be much more inclined to keep that promise. The reason for that is not only because you are honoring that commitment more strongly but it is also because, if you don’t make good on your promise, you will have diluted your integrity (personally and professionally) in the eyes of the other person or other business.
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Creating a perception for others to embrace: When it comes to human beings, there is a dichotomy that exists, whether you choose to acknowledge and accept it or not. That dichotomy consists of people’s perception of the other person and who the person truly is. The irony is that the perception actually becomes the reality. However, that perception has some degree of flexibility. In other words, if you don’t agree with or like the perception that other people have of you, you have the power to change that perception so that the other person sees you in a manner that is closer to who you really are. It is important for the perception to be as close as possible to reality so that the relationships that you share with the other people are solid and last for a very long time.
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Give others a feeling that they are important to you: When it comes to the psychology behind getting the other person to “buy” into who you are and what you represent, it is important that they feel that you consistently put their needs above your own needs. Everyone loves to feel special and they love to feel that you value their opinions. In other words, they want to feel that they count when it comes to making decisions. If you make the other person feel special, they will give their all to you and everyone will win in the situation.
Conclusion
Psychology is an important part of marketing your offerings and your brand and eventually selling your offerings. You may not be aware of how much of a role psychology plays in getting people to come around to your way of thinking and getting them to do what you want them to do. It is a very positive way to approach marketing and it should not be considered in any way negative or manipulative. Human beings need to be coddled and they need to be nurtured. The psychological aspect of it is an important one and there is absolutely nothing wrong with understanding how to use it most effectively. In fact, it is a sound business decision. If you use a psychological approach in your marketing campaign, you will be reaching other people on an emotional level, which is one of the necessary elements of success. Part of that psychological formula is demonstrating your own flaws. If you can do that in a constructive way, the other person will respect and appreciate you for it. It takes many different parts to successfully connect with other people and if you understand how to make those parts work well together, you will realize your dreams while, at the same time, satisfying the other person’s dreams as well.
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Via LinkedIn Groups
Group: Linked Business
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
If you don’t understand psychology, even at its most basic level, you are hurting your marketing. The point is to learn how to identify and meet the needs of another person and marketing is the introduction of that process. Personally, I enjoy reading articles on PsychologyToday.com and other sites that help me understand people better; and I really enjoyed the classes in undergraduate and graduate school on psychology.
By Don Purdum
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Let’s see. This is a bit of a loaded question. There’s psychology and there’s Psychology. My background (before marketing) was in literature and film, so yes, I use psychology (that is, a focus on how people approach choice) in marketing. The researcher I work with has degrees in Psychology, and remarkably we do understand one another. So, I guess my answer is yes.
By Fred Barson
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Absolutely! It’s what marketing is all about. Influencing a customer’s decision. There should be psychology employed in every marketing communication strategy, tactic or thought out there. Otherwise, it’s simply words and babbling without a purpose.
By Roger Browning
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
If you’re marketing your product as a product, there’s no need to use psychology. Yet, if you’re offering it as a solution to a prospect’s problems — as a way to improve their productivity or reputation or bottom line — then the motivational triggers have got to be pulled.
Whether it’s done from an emotional or rational perspective depends on the situation, but buyers have to feel good or right or confident about a purchase, and that occurs on a psychological level. And it makes no difference whether the product is a heavy coat or heavy equipment.
Psychology comes into play on many other levels, as well — in creating a sense of scarcity (to bolster pricing or accelerate a purchase), limited availability (of an offer designed to spur sales), exclusivity (tapping into buyers’ sense of self-importance), believability (with endorsements by trusted professionals), and so on.
And for those who have to make the CEO feel comfortable, there’s the psychology of making sure that the executive sees the strategy as personally flattering and a reflection of his or her tastes and personality.
By Peter Altschuler
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Yes, every marketer must use psychology in order to better understand customers. In customer segmentation we often use the Psychographic Segmentation (the science of using psychology and demographic criteria) is very important.
By Stanimir Gospodinov
Via LinkedIn Groups
Group: Linked Small Business Innovators
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Well written. Thanks. This is exactly what I was reviewing this morning. One of the Immutable Laws of Marketing ~ Ries & Trout – Study how perceptions are formed in the mind and focus marketing programs on those perceptions.
By Eric Monti
Via LinkedIn Groups
Group: Chief Marketing Officer (CMO) Network – #1 Group for CMOs
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
This makes complete sense. With the possible exception of human resources, there is no function for which psychology plays a bigger role than in Marketing. Importantly, this should apply to both tactics (e.g., campaigns) AND strategy
By Mitch Duckler
Via LinkedIn Groups
Group: Chief Marketing Officer (CMO) Network – #1 Group for CMOs
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
How true. Personal psychology makes the difference between marketing mechanics and marketing artists.
By Gabriel Berner
Via LinkedIn Groups
Group: Chief Marketing Officer (CMO) Network – #1 Group for CMOs
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Excellent article. I just gave a seminar where I told the audience that good marketers need to know psychology, neurology, and sociology.
By Jim Cucinotta
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
I have degree in Psychology and I think we all use psychology in our every day lives, e.g. every time we communicate with somebody. Of course, we use it in marketing as well. Concepts of needs, motivations and reasoning (in the process of purchase) are psychological ones. Therefore, in order to promote the brand best way possible, you have to use psychology-based information and assets in marketing to meet the consumer’s needs and expectations.
By Jana Pekarova
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
I certainly use a method of Psychology since that was my first major in college and have been involved in therapy with folks on the Autism Spectrum. I have also used a similar method in my business accumen. I remain kind and compassionate with my clients about the cost of my tutoring and also teaching Computer Graphics, Digital design and Organic Farming. I think that if you don’t use a form of psychology in your business dealings, you are a step behind your client.
By Michael Forbus
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
I believe you can apply the study of psychology to many areas of business, internally and externally. You can and should apply it to marketing strategies. Marketing involves targeting a specific demographic, and while that may be group psychology, leaning more towards sociology, many agencies and marketers are adopting a more specific approach, focusing in and placing emphasis on the individual. Defining the consumer and his/her daily habits is becoming more and more important in this industry in order to determine what really reaches them and grabs their attention.
By Danielle Hargett
Via LinkedIn Groups
Group: Social Media Marketing
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Nice article! Also, if you are looking to know the psychology of your prospects online, keyword research gives you some valuable data on how customers expect something of your product or service.
by Monish Vora
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Marketing at its core is about customer needs. Therefore, this means as marketers we need to what drives our customer needs, how and when they buy and their response to our marketing communications. All this put together is what we refer to as consumer and buyer behavior and it is based psychology.
By Nkululeko Fuyane
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Absolutely, behaviorism is key to understanding what motivates people to make decisions.
By Karen DeGarmo
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Absolutely agree. Mostly, no matter how strong the marketing campaign hold, the most affective variables to own customer’s decision still depends on their emotion and mood.
By Kerynn Loh
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Absolutely, in the end it’s all about the people you want to reach. Psychology is one of the greatest tools doing that. Understanding people and manipulating them. How exactly to use it, of course, depends on situation and task at hand,
By Maik Bodden
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Understanding your consumer patterns and behavior is important. Psychology should be applied to both internal and external stakeholders. They need to buy in to your vision and reasoning behind.
By Tokologo Mokoena
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Our clients are people who have character too, so to market the product, then we must understand the psychological efect of what we want, for example, body language, how to approach, etc
By Sugeng Budiono
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
It’s not just about the product, it’s also about the people. Psychology helps us understand the people. It matters to understand people to know how to market.
By Gella S. Romero
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
yes, marketing is a sort of social psychology. the process of purchasing is human behaviour at its best. you buy what you know because it has proven it’s use (to you or your peers). This pattern can only be changed through various stimuli, eg free samples.
Every branding strategy is based on little elements that influence people’s minds in the slightest ways (color, slogan,…)
By Alex De Ceunynck
Via LinkedIn Groups
Group: Marketing Communication
Discussion: Do You Use Psychology in Your Marketing Strategy and How?
Our users have become an extended part of our families – understanding them becomes an important part of our daily lives in order to evoke a powerful forgotten message.
By Ay Shyuan Isabel