Turning Target Audience Data into Effective Content Marketing

Whether data is a comfortable concept for you or an uncomfortable one, the fact is that all content is based on data. Those data are derived from many different sources, including information that you have gathered from your target audience.

It depends on your way of thinking

Depending on how you are naturally inclined to think, you will handle data in a specific way. The one thing that is important to keep in mind, of course, is that data is critical to your success with content. Of course, that means that the data that you gather has a direct and solid impact on the content marketing strategy that you build for your business. 

If you aren’t sure which is the dominant side of the brain for you, the qualities of each should help you to figure out on which side you fall. The left brain is logical, concentrates on the facts, is driven by reality (not fantasy), is organized, is stronger on the math/science side than the humanities’ side, and is a straight shooter. On the other hand, the right brain is more emotional, is touched emotionally by creativity and the arts, is inclined to dream easily, can be forgetful, invents creative stories, and leans in the direction of fiction.

How do left- and right-brain inclination figure into marketing content?

Once you have figured out into which category you fall, the next thing that you will want to do is to determine how that affects you marketing content. If you are a left-brain person, your marketing content will possess certain attributes. Your content will give practical advice and it will express, in black and white terms, what you are offering to your customers/online connections, why the other person needs what you are offering, and why they should choose to buy those products and/or services from you instead of someone else who is selling the same thing.

On the other hand, if you are a right-brain person, your content marketing materials will probably read more like a short story (or longer story) than like what a left-brain person would come up with. Your marketing content will very possibly have a developed list of characters and it will take the reader on a complete journey, including a resolution to whatever issue is expressed in that story. Even though you think in an apparently more creative manner, you must also insist on a practical element to whatever you are writing because the truth is that you must bring your marketing materials to a logical conclusion so that they help you to achieve what you set out to accomplish.

The importance of using the data no matter which way your brain leans

One thing that you must never lose sight of is that the data that you have collected from your target audience is critical to the success of your business. An important thing to keep in mind is that the only way that you can wrap your mind around the needs of your target audience is through that data. You should allow keywords and key phrases to guide you . After you have done that, you will be able to customize your content marketing materials to suit the needs of your audience. Without the data, you will not be able to accomplish that. Your content marketing must suit the needs of your audience. That approach will help you to gain the advantage over your competition.

There are several things that you should do for effective results.

• Gather the metrics: You will need to gather analytics on a regular, consistent basis. There are several analytics programs available online and Google Analytics is probably one of the most common so you might want to go for that one. You will need to focus on what is important for your business. It is important to remember here that if you choose to concentrate on specific aspects of your business, that doesn’t mean that you have a permanent obligation to stick with those forever. You can tweak as you go. Some of the areas on which you may wish to concentrate are traffic, the amount of time that you spend on specific activities, leads, and conversions.

• Get involved with social networks: The reason that this is so important is because if you are able to hear what the members of your online social circles are saying, you can use it to benefit your business. You may not be completely aware of how valuable that information can be. As you are probably aware, you can gather information from all over the world and from every walk of life. People will generally be more than happy to tell you what they think and how they feel. You can then take that information and customize and hone it until it is the most effective that it can be. Remember to grow your circles with quality connections.

• Concentrate on the holistic experience, don’t pull it apart:  You can extract the experiences that you had from what you gained from gathering the data. As you are examining that closely, you can take the valuable parts and include them in your content marketing strategy. There are several ways in which you can accomplish this, including writing blog posts, white papers, newsletters, and eBooks. Of course, it is very important that you only offer content that supports your marketing strategy really closely. That can be an extraordinarily effective way to build a content marketing strategy if you didn’t happen to have one before or if you were not even sure where to begin. 

Conclusion

Whether you think with the right side of the left side of your brain, if you develop the strengths that you have and build and conquer those areas in which you are not as strong, you will come out ahead every time and become a raging success.

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