Turning Clients’ Nightmares Into Brilliant Ideas

You sit at your desk and you try very hard to come up with new ideas for content on a very regular basis. You are tied to your clients’ experiences. What drives you first and foremost is whatever your clients want and need. If they are having a bad time, you will be affected also. 

Wrapping your mind around your clients thoughts

Before you can actually begin to succeed at satisfying your clients and prospective clients, you need to understand what is in their heads. You not only need to understand how they think and what they think but you also need to wrap your mind around what agitates them and what causes them to lose sleep. Undoubtedly, there will be many issues that will plague them and your job is to determine what those are so that you can offer solutions to the problems.

On your journey of discovery, one of the very important things that you will learn is how to identify what plagues your clients and how to constructively turn that information around to make it work. As always, you will be subscribing to WIIFM (What’s In It For Me?), which is the marketing concept of solving the other person’s problems. You clients and prospective clients have no interest in how wonderful you or your business are. All that is relevant to them is if you have the ability to solve whichever problem or problems they are experiencing at the time.

You need to somehow figure out a way to see things through your clients’ eyes. If you can manage to do that, you will be able to keep them as clients either for a very long time or indefinitely. Maintaining those clients, of course, is at the heart of what you are trying to accomplish. There are several different approaches that you can take that will bring you the results for which you are hoping.

• Concentrate on connecting on an emotional level: It is critical that you recognize and understand clearly that your client is not a one-night stand. You are trying to build a loyal fan base and you want your clients to be with you forever. You also want them to share your content with people whom they know and trust. The more they are willing to do that, the higher the level of professional trust that you will achieve.

• Making it easy for your clients to find you: If you are able to offer your clients and prospective clients affordable yet good-quality products and/or services, you will be guaranteed to succeed. Of course, what must come before this is your ability to determine what your clients want and need and being able to give it to them so that they don’t have any reason to go to someone else. You must make it happen.

• Give them extreme accessibility: If you can truly make yourself and your business readily available to your clients, you will forge meaningful, long-lasting relationships with them. One of their nightmares, undoubtedly, is connected to all of the times when they were not able to reach out and touch anyone. Therefore, they had absolutely no way to solve their problems. That is just not acceptable.

• Make sure that the content is top-quality, compelling, exciting, and valuable: There is no question that absolutely everyone appreciates and craves top-quality content. That includes amazing writing, graphics, etc. You must make it your goal to “one up” your writing each time you write something new. It will show and  your  clients and prospective clients will undoubtedly appreciate what you are doing and how much your relationship with them means to you and to your business.

Conclusion

You have the ability to take an extremely painful, negative situation and turn it into a fruitful, amazing way to connect and interact with your clients and prospects. It is truly unfortunate that they had to go through the difficult times that they experienced but you can turn it around for them and everyone will be happy. It is very important for you to manage your business and your clients appropriately and in an organized fashion so that nothing has the chance to fall through the cracks. Make sure that you let your professional experience take a natural course and just make sure that you are there to guide it along the way.