The Science Behind Enticing Blogs

It is well known that fresh and exciting content is critical to your web presence and online reputation. There are a lot of things to consider when writing a blog article. The science behind the success is just as important.

There are many different things to think about when it comes to writing and subsequently publishing an effective blog article.

• First of all, it is important to remember that you have only 3 seconds in which to grab your readers before they will become disinterested and move on to someone else’s website. If you are not able to entice them in 3 seconds, they won’t pay any attention to the rest of your article.

• If you are fortunate enough to get your readers beyond your title, they will arrive at your teaser (or first) paragraph. Your teaser paragraph really has to grab them and in that paragraph, you must communicate clearly with them about how you are going to solve their problems. Your expertise and wealth of experience are of little interest to them.

• If you have gotten your readers past your teaser paragraph, they will most likely read the rest of the article. You should consider that your readers are very busy people and that they don’t have the time or the patience to read long-winded prose. They like helpful ideas that are short and to the point. Bullet points are an excellent way to break up long, boring paragraphs. 

• Your concluding paragraph should be a quick summation of all of the concepts that you have already mentioned in your article. This paragraph can actually serve as a useful, little cheat sheet that they can carry with them in one form or another. 

• One of the most critical elements in your blog article is your Call-to-Action statement. If you have the most incredible, wise, informative article and you don’t give your readers any opportunity to contact you, it has all been a wasted effort. in your Call-to-Action statement, you should make sure that you either give them an Email address or a phone number so that they can easily contact you. This will be the beginning of your interactions with your readers and you will build relationships with them that will hopefully last a very long time.

The science behind the success

Now that the parts of the actual article and specifically what to do in order to make them a success have been discussed, let’s speak about the science behind syndicating your blog article. Regarding the frequency of your blog articles, if your goal is to continue to increase your online exposure and reputation, publishing three articles a week seems to work extremely well.

To drill down to even more specificity, posting your articles on Tuesday, Thursday and Saturday seem to be the optimal days of the week. Research has shown that publishing on Mondays and Fridays is not a good idea. When people start their week on Monday, they have tons of Emails to go through as well as other important things that have been sitting throughout the weekend. Friday is also not a good day because people are anxious to start their weekend and don’t have the patience to read new articles online. Saturday seems to work because, surprisingly, people want to stay connected on the weekend.

Now that the optimal days of the week have been established, let’s speak for a minute about the times of the day to post. The best time to post is at 6 am (before people start their work day). You will find that a great deal of people are paying attention to what you are publishing at that hour and they will be more inclined to leave comments on your articles, which is exactly what you want to happen.

Regarding the length of your blog articles, anywhere from 500 to 1,000 words is perfectly acceptable. Anymore than that and people will grow impatient and not want to read the entire article. Of course, if your writing is compelling and exciting enough, they will read what you write no matter what the length.

Conclusion

As has been discussed here, there are two critical pieces to successfully enticing readers with your blog articles. The first piece, of course, is the quality of the writing. The second piece is how you choose to share your articles with your readers from a logistical perspective. If you follow the advice given here, you will enjoy a great deal of success and more and more readers will be wanting to read more and more of what  you are offering and will want to interact with you on a regular basis.

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