The Anatomy of a Successful Call-to-Action

You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you.

Writing an effective CTA that really works for your business

Well, it has been established that your CTA is important and why it is important has also been proven over and over again. Now, it is time to dissect the CTA and if you follow this particular formula, you will succeed in bringing people to you every time. Okay, now it is time to think about what you want to write and you are under pressure to make it the best that it can be.

Before you write a single word; however, you will need a launching off point. That should be reading other people’s CTAs and determining if something similar will work for your particular business. Once you have been able to identify what you believe will work for your brand/business, it is time to write those CTAs (you will definitely need to write several customized CTAs for various pieces of content).

Once you have written CTAs that you are really proud of and really convinced that they will do exactly what you want them to do, it is time to test them. It is not necessary for you to test every little thing. However, you do need to identify what is most important for your business and pay close attention to those particular things. Right about now, you may be wondering what the essential elements of an effective CTA are.

• Put yourself into your CTA: If your CTA language has “I” or “me” in it, it says that you are personally involved. It is important to remember that you have some sort of emotional investment in the situation. On the other hand, if you don’t include something personal in the CTA, it says that you are disconnected and if you are disconnected, it shows a lack of emotional investment on your part.

  This totally makes sense because you are trying to establish relationships with your online connections and the only possible way to accomplish that is by connecting with the other person on a human/emotional level. 

• Be clear, concise, and focused: Your CTA should have language that is clear and concise but that also gives a strong impression of what you can do for the other person. If you do it correctly, your CTA should be expressing your ability to solve the other person’s problem. It is the marketing principle of WIIFM? (What’s In It For Me?). [tweetthis]Even if you and your brand are amazing, it won’t count if you cannot solve the other person’s problem.[/tweetthis]

  However, on the other hand, if you can manage to solve the other person’s problem, you will most likely succeed at establishing a relationship that is solid and long-lasting.

• Enlist your social circles to prove your professional worth: Interestingly, you are the only person who has no credibility when it comes to expressing how amazing your business is. That means that you have to work very hard at convincing other people about your potential and your capabilities. If you do that, they will probably be more than willing to be your ambassadors. It is totally reasonable for you to rely on your online social circles. If the situation were reversed, you would certainly be more than happy to do the same for them.

• Maintain a genuine, humble attitude: It takes time to establish and grow a relationship with another person and it is very important that you don’t assume that you know better than the other person what they want, need, and how they feel. It is important for you to be sensitive to the other person and to try your best to satisfy their needs; however, it is also important for you to realize that getting to that point will take a lot of time and effort (and nurturing) on your part. Of course, it will be well worth it.

Conclusion

Not only is your call-to-action essential to your success online but it is also extremely important that you stick with the right formula so that your CTA produces tremendous results each and every time. If your CTA is effective and does what it is supposed to do, it will bring more traffic to your website and you will be able to bring your business to the next level.

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