Tapping into Your Personal Business Style

Each person and each business has a distinct style and you have a voice that comes through with every piece of content that write and share. Your style is what makes you unique and it is what makes you memorable to other people. Your brand is connected to that uniqueness as well.

You apply your style to everything you do but you also customize it to fit the environment and the audience

When it comes to your style, in many ways, it is all in the approach. Your style is the way that you express yourself. You can use many different words to say the same thing but the words that you choose have the power to invoke many different emotions in the reader (target audience member).

Your style also distinguishes you from other business people and in a very profound way, other people will often choose to interact with you based on your particular style as opposed to going with someone else who has competitive products and/or services.

The way you choose to arrange the words you use

Interestingly, there are so many different ways to arrange the words that you use to get your point across. Those words go a very long way to communicating what you want (or don’t want) to convey to the other person. As the writer of your content, you purposely use specific words, combinations, and order to communicate with the other person. If you write all of your sentences in the same tone, they will all sound similar and the reader will probably react to the monotony. On the other hand, if you mix up the tone of your sentences, that approach will probably take you far with your reader.

It is really important that no matter how you choose to communicate in writing, you maintain a tone of genuineness and honesty as well as being sensitive and respectful to your reader(s). Your writing style should not be stiff or too formal. After all, you are trying to reach human beings. Although some people indeed prefer a more formal, business-like style, you want to make sure that you still make the reader feel at ease.

Of course, if your readers are more comfortable with a formal style, you will know that and should keep it in mind as you are writing the content with them in mind.

Using figurative versus literal language as a style

This is another approach that drives your writing style. If your tone contains a lot of idioms and other figures of speech, that will differ greatly from using literal language, which will sound very different to the reader. A literal style will come out as more formal than a figurative style.

A good balance for your tone maybe if you use a mix of literal and figurative language. That will make the tone appear relatively relaxed but, at the same time, your reader will probably consider it credible and interesting. Of course, the last thing that you want to do is to lose your reader because your writing is extreme in either direction.

Conclusion

The tone and style that you use in your writing will influence your reader a great deal in several different directions (potentially). You must have your own style because that will enable your reader to remember you and to want to reach out and interact with you. You certainly want to stand out and if you use your own tone, that is bound to happen. Your writing tone is something that should not be overlooked or forgotten. It is as important as fingerprints and eye color. It is a part of who you are as an individual.

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