Using WIIFM to Convert Website Visitors Into Clients
Obtaining clients is all about WIIFM (What’s In It For Me?). It is the mindset of all those who visit your website. It is also your mindset when you visit other websites.
Tagged: Writing
Headlines That Grab the Reader
In social media marketing, you have only 3 seconds to grab the readers’ attention and to make them want to keep reading. You do that through your headline. The headline either makes or breaks the success of your article.
Compelling Writing for the Web
You want your web writing to make visitors want to read everything that you have to say. Web writing is personal and informal. Your job is to make sure that it is also compelling.
Article Marketing Strategies to Increase the Visibility of Your Business
Article marketing is the process of writing and publishing online articles with the goal of increasing the credibility of your business by positioning you as an expert, as well as improving the search engine visibility of your business.
Writing eBooks That Sell
In part 1 on eBook writing, “Lead Generation Through Writing eBooks” we discussed what lead generation is, how important it is to Internet marketing, and how eBooks are an effective tool in helping the marketer to obtain a list of leads that can be used for additional promotions. In this section, we will discuss how to write eBooks that sell.
Lead Generation Through Writing eBooks
One of the ways in which lead generation is done over the Internet is by giving away free gifts, such as eBooks. On the Internet, leads usually mean email addresses of people who are interested in your business and the promotion is done through email marketing. The approach is quite simple. Marketers write an eBook that is relevant to their business and then promote it over the Internet. In order to get the word out, they will advertise the eBook on their website and/or blog. The marketers may also place classified advertisements on other business’ websites about their goods and services, paying them affiliate income.
How to Create Great Twitter Headlines
The growing popularity of Twitter makes it a valuable marketing vehicle for your business to get noticed and to route significant traffic to your website. This applies not only to the tweets that you create but also to those that you share and comment on, which, in turn, helps you build your Twitter audience.
What Blogging Can Do For Your Business
With blogs, average business people can write about what they know and are passionate about, as well as what they can offer to others. When this is done properly and is updated regularly to keep the content fresh, it can be a very powerful marketing tool that naturally draws the customers to your business instead of forcing yourself upon them, as in traditional advertising.