Your blogging goal is to consistently deliver compelling and informative content that contains solutions to the problems of your readers. Now that people read your content, you need to give it a distinctive voice as well.
Since joining the social media revolution for business, you have been hearing more and more buzz about offering eBooks on your website and you are wondering if it is really worth writing and marketing. Will you really make money?
When visitors go to your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more.
“I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again.” Oscar Wilde. Good writing doesn’t always come easy.
“Copy from one, it’s plagiarism, copy from two, it’s research.” Wilson Mizner. That actually is not true. Even if you take chunks of blogs from four or five different sources and publish them as is, it is still plagiarism.
“All the words I use in my stories can be found in the dictionary – it’s just a matter of arranging them into the right sentences.” Somerset Maugham. As a business person with an online presence, you write for the Web.
“Easy reading is damn hard writing.” Nathaniel Hawthorne. You know that the road to the success of your business online is paved with rich and informative content. The more content you generate and syndicate, the better.
Do you have difficulty keeping up a fast pace and high quality when it comes to writing blog articles? Do you feel that you never have enough time to write blog articles of high quality?
At the root of content marketing is a clear understanding of what your customers need and the ability to satisfy their needs in an informative, compelling manner. Your content should be engaging and should promote further discussions.
You need to include a Call to Action on all of your business content. The whole point of the Call to Action is to entice people to take an interest in and visit your website.