Many people are confused about the notion of what it means to blog versus what it means to create content. Think about the two as different sizes of plastic containers. Blogging fits neatly in the smaller container.
If you write and submit a lot of articles to business directories, you are aware that there are usually strict submission guidelines that need to be followed. All parts of the article are included, including the title.
Your blog is for your business but it is also intended to grab the attention of your target audience, which is not such an easy thing to do. You need to write exciting and compelling content that captures their attention.
Now that you are writing content and posting it on your chosen social media channels, your writing skills are bound to be improving. Even if you were a great writer before, social media can help you become even better.
You have been blogging for some time now. Since you started, you feel that you have established a momentum. However, your content isn’t getting as much as attention as you want. You need get it noticed by more people.
You have established yourself as a subject matter expert in your niche. People continue to read your content because it offers answers to their problems. What they don’t want from you is to do a hard sell on them.
Blog content is an amazing way to give you increased exposure and a rich online reputation. The more blogs you offer on various topics, the more people will want to pay attention to what you are saying and doing.
You have a blog and you write frequently and consistently. Your writing has a constant voice and many people read what you write. If you introduce other authors to your articles, the popularity of your blog will increase exponentially.
There are millions of blogs on the Internet. With that volume of content, the competition is extraordinary. With that in mind, there are some questions that you should ask yourself before you put any pen to paper, so to speak.
If you have a blog, you are doing it with an end result in mind. All blogs need goals. Without goals, you won’t accomplish anything at all. Not only do you need goals but you must quantify them.