“Easy reading is damn hard writing.” Nathaniel Hawthorne. You know that the road to the success of your business online is paved with rich and informative content. The more content you generate and syndicate, the better.
Do you have difficulty keeping up a fast pace and high quality when it comes to writing blog articles? Do you feel that you never have enough time to write blog articles of high quality?
“Resist the temptation to try to use dazzling style to conceal weakness of substance.”–Stanley Schmidt. When you are writing content for your business, you need to make sure that it is strong, compelling, and positive.
“A journey of a thousand miles begins with a single step.”-Lao-tzu. The first paragraph of your blog article is crucial. The reader will only give you three seconds to grab them. Your journey to success begins with those three seconds.
In social media marketing, you have only 3 seconds to grab the readers’ attention and to make them want to keep reading. You do that through your headline. The headline either makes or breaks the success of your article.
You want your web writing to make visitors want to read everything that you have to say. Web writing is personal and informal. Your job is to make sure that it is also compelling.
The growing popularity of Twitter makes it a valuable marketing vehicle for your business to get noticed and to route significant traffic to your website. This applies not only to the tweets that you create but also to those that you share and comment on, which, in turn, helps you build your Twitter audience.
The best writing is always clear and to the point, imparting to the reader exactly what he/she needs to learn. This is especially the case with marketing writing, and in particular, Inbound Marketing writing, because the end result is whether the reader agrees to buy the product or service based on what is presented in the writing. In short, if the potential customers are not enticed by what they read, they will not become customers at all. The following are tips on how to maximize the effectiveness of the marketing writing.
The real key to successful writing including everything from blogs to full length books is clear thinking. This, however, is not just a general, mysterious concept. It is comprised of a number of key...