Although social media has been around for quite a while at this point, there are still ways to improve upon what you are doing for your business up to this point. Because there is so much information coming at you online and so many interactions among people, you need to have a hook, something that makes you stand out in the sea of social media conversations that are going on all around you.
Your content is the way that you prove to your target audience members that you are an expert in your niche or industry. It is also the way that you build credibility and trustworthiness with your audience.
The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition?