Tagged: Sociology

Business Relationships / Networking / Online Communities / Relationship Management / Social Media / Social Networking

The Sociology of Optimizing ROI for Social Marketing Success

If you have any hope of your marketing efforts paying off and bringing you a return on your investment (ROI), you will need to understand the sociology behind it and to truly understand not only what you need to do but also why you need to do it. Taking the appropriate steps and knowing why those steps are critical is essential to your professional success.

Networking / Online Communities / Social Media / Social Networking

Sociology and Social Media

When social media first became popular, its general concept was a paradigm between people (sociology) and technology. Public conversations made involvement from outside parties possible. Over time, the purpose of social media has changed.