Selling is not the same as it used to be. Just a few years ago, very few people had caller ID and many were willing to speak with a sales person. Today, making a cold call is difficult and it is nearly impossible to get someone to talk to you, even if they do answer. This is where social selling comes in.
Social selling is important nowadays for your business and effective, compelling content is at the heart of successful social selling. With so much interaction for your business online, it is extremely important that your content does exactly what you need it to do in order to make your business a raging success.
You may or may not understand exactly what social selling is. In fact, it may sound like something that doesn’t warrant your attention. However, you would be wrong. It can help you to bring your business to the next level by selling like crazy. LinkedIn is the perfect forum through which to do it.
You may have heard the term “Social Capital,” which seems to be noticed more and more lately. It is related to “Social Selling,” which is selling that is achieved through the interactions on social media channels. With social capital, you leverage your relationships and use them at the right time.