Capturing the analytics and ways to gauge how your content is performing is extremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts.
In order to achieve anything in business, you need to have a plan, or strategy, and follow that plan through to the end. No matter what you are trying to accomplish, you need to have a plan to guide you.
It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime.
Social Media is everywhere, and everyone and their neighbor has something to say about it. Here’s all you need to know: you and your business need to be a part of it. It generates exposure for you and your business. The more people who know about you, the better your chances of generating revenue.
In business, can social media marketing be measured? If it can, how do you go about measuring the return on investment (ROI)? One important thing to remember is that the numbers are not the same for every company.