By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence.
Today’s topic is influence. Because influence is often difficult to define, it is a good idea to determine what influence is not as well as what influence is. Understanding influence will help you to surround yourself with influencers who can help to make you a greater success.
What is social influence and why is it so important to businesses today? Influencers are talking online and we are definitely listening. The question is how much are we letting the advice steer us to greater business heights?