Becoming a subject matter expert (SME) doesn’t just happen. It requires a lot of hard work, time, and effort. However, if you want to make progress in your business and become a big success, you will have to become an SME so that when the other person needs what you are offering, you will be the one that he or she chooses to hire instead of someone else.
What they say is true. The first impression that you make on a person, whether it is in a personal or a professional context, is the one that will stick with that person for eternity.
If you have been building your business for a while, you have probably positioned yourself as a subject-matter expert in your particular niche or industry. You know what you know but it is also essential to your business that other people have a strong sense of what you know and what you can do for them too. Now is not the time to be humble. Let other people know how amazing you are. It is your time to shine.
As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert.
The arrival of the Internet has drastically changed the way we do business. Therefore, it has become increasingly important to differentiate yourself — to stand out among your competitors and to be known as an expert in your area. Why is it so important? The answer is simple. People simply want to deal with someone who is credible and knows his subject well, and the only way to earn that confidence is to be an “expert” in your area.