There are many wonderful reasons to work with older people. If you diversify the list of people with whom you work, you will improve the quality of your offerings and your brand. Seniors have many positive qualities and a great deal of value that you won’t find in other people.
Social media has done wonders for businesses of all types. Most people are very comfortable with it. However, the older generation is often reluctant to get involved. If older business people used social media, they would love it.
With age comes wisdom. There is a tremendous and virtually untapped resource that you should include in your social media marketing campaign. Senior citizens are generally not considered part of the online community. But they certainly are, with numbers increasing.
Senior citizens (generally classified as the age group of 65 or older) have a tremendous influence over social networks and corporate media. They can absolutely make a difference in America’s bottom line.