Becoming an influencer is extremely honorable and it is a way to give back in a profound manner. As an influencer, you are insightful and you take action. Other people need your knowledge and your expertise and there is no better way to share all that you have learned than by teaching them and by using your considerable influence to help them bring their business to the next level.
Your professional reputation is critical to your success. You need to do everything in your power to build your reputation and to maintain it successfully. A solid reputation and brand recognition go hand in hand. As you are evolving your reputation, it is important to keep both of those in mind at all times.
Becoming a subject matter expert (SME) doesn’t just happen. It requires a lot of hard work, time, and effort. However, if you want to make progress in your business and become a big success, you will have to become an SME so that when the other person needs what you are offering, you will be the one that he or she chooses to hire instead of someone else.
Getting your personal brand in the shape that you want it to be will take time and work but it will be well worth it for you. You should keep in mind that your personal brand will take you very far in business.
Both credibility and value are extremely important and are definitive contributing factors to your professional success. However, there are many differences between them and understanding those differences is very important on your journey to ultimate success.
The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition?
In a recent blog post, we wrote, How Do You Recognize Influencers? in order to increase your business’ reputation. The other side of the coin is how to achieve LinkedIn influencer status yourself so that you can positively influence other businesses. One thing that you should keep in mind is that there is influencer status and then there is influencer status on LinkedIn. The two are not the same thing.
Posting testimonials from your clients is an excellent way to build your professional credibility. You should bear in mind that you are the only person who cannot increase your credibility.
You may or may not view yourself as an online superstar; however, if you have put in the effort and have managed to build a following in your niche or industry, chances are pretty good that other people view you in exactly that way. Online interactions equals powerful brand visibility.
If you have been building your business for a while, you have probably positioned yourself as a subject-matter expert in your particular niche or industry. You know what you know but it is also essential to your business that other people have a strong sense of what you know and what you can do for them too. Now is not the time to be humble. Let other people know how amazing you are. It is your time to shine.