After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome.
Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company.
Evangelists, by definition, are thought leaders who pave the way with their writing and their way of thinking. This not only applies to religious situations. It can also apply to business in a very profound manner.
An issue that comes up regularly is about time. Everyone wonders how much time on LinkedIn (and on social media in general) is enough time to devote to make it work and to produce successful results for your business.
If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly.
You can’t build your brand without having a fan base. You need to get people to connect with you and become loyal to your brand and your products and/or services. If you have integrity, honesty and credibility, you’ll have fans.
Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn’t have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical.
It seems obvious that in today’s global economy, large and small businesses should train their employees to deal with people from different cultures, both inside and outside of their countries. I don’t speak only about languages but I am also interested in social interactions between front-line employees and their clients who are from various cultures.
In order to run a business in the service industry, you’ll need a wide skill set to attract and satisfy customers. Courage, determination, persistence, strategic thinking – there are many characteristics that determine the success of leaders and entrepreneurs. However, one quality stands out among others; a quality that is common among most successful business leaders: Emotional Intelligence.