Public Relations (PR) has been around for a very long time. However, the face of PR is not the same as it used to be when it comes to your brand. That doesn’t mean that the concepts of PR, as they have always been, don’t apply any longer. They still do and they can still help your brand tremendously.
In a time where 50 hour work weeks, working from home, and working with multiple screens have become commonplace, needless to say, many job positions and careers are transforming. With societal trends and changes in the economy, expectations and responsibilities in the workplace change as well, and the fields of marketing and public relations are shifting too.
Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company.
Bloggers have a tremendous amount of power in the business world today. If things go wrong, public relations, marketing, and advertising experts may find themselves to be the subject of blog articles. They really need to play nicely together.