Pay Per Click (PPC) marketing is a paid form of search engine marketing. PPC specifically refers to a model where you only pay based on actual clicks on your advertisement, directing the potential customer to your website.
Search Engine Optimization (SEO) is an important part of almost all online business plans. With the majority of Internet users going to search engines to find what they are looking for and more and more users searching for local business providers, if you aren’t ranking well organically, you are missing out on a lot of potential traffic.
Too much reliance on Google’s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?