From the consumer’s side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person.
It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind.
Some businesses shy away from using social media because they’re afraid of negative feedback. That’s understandable, but they’re missing out on a huge opportunity. With social media, you can turn critics into one of your greatest assets.