If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success.
In your frequent and regular interactions with customers online, there are ways to behave and ways not to behave. The relationships that you share with customers are critical to the success of your business. No matter what, be nice.
Your business is a tremendous source of pride for you. You have products and/or services that are valuable.You are making an extremely valuable contribution to the marketplace. Something happens. How do you make sure that your good name isn’t ruined?
Now that social media has been around for a while and so many people are using it for business, it is quite apparent that it has a tremendous amount of power if used in an appropriate manner. Transparency is key.
In business, if you want to achieve success through social media, it is not enough to simply be connected to the various (and most popular) social media channels. People need to notice you and speak about you to others.
Bloggers have a tremendous amount of power in the business world today. If things go wrong, public relations, marketing, and advertising experts may find themselves to be the subject of blog articles. They really need to play nicely together.
You have a web presence but you don’t have testimonials from satisfied clients. Without testimonials, which are a great part of your credibility, people will be reluctant to interact with you and will certainly be reluctant to buy from you.
There are many ingredients that are needed for success. It is a combination of things that will help you to succeed. You need a lot of knowledge, instinct, and even a little bit of luck. Everyday, we are flooded with information. But knowledge alone isn’t enough when it comes to the online world.
Social media and technology have given you a gift. They have allowed you to create your reputation (for personal and professional use) online so that you can successfully increase revenue for your business. Leveraging the online tools is key.
LinkedIn has tremendous capacity to help your business in so many ways. First of all, are you aware of all of the potential that it has? Second of all, are you using it to its full potential?