When it comes to online social communities, people naturally gravitate toward them. Humans, by nature, are social animals. They are comfortable in groups and they feed off of each other’s energy and they like to bounce ideas off of each other.
Social communities are all around you and the chances are very good that you are a part of at least a few online social communities for your business. However, did you ever think about building your own online community and populating it with the people who you feel will be most effective?
As you are building your brand and then maintaining your brand, you will get all sorts of people to notice you. Of course, you will get the right people to notice you. Those are people with whom you wish to interact. You will also get the wrong people to notice you online.
You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups.
LinkedIn is a powerful social media channel for businesses and professional people. More and more people recognize LinkedIn’s value and they are finding more and more ways in which it can work for their particular businesses.
If you have any hope of your marketing efforts paying off and bringing you a return on your investment (ROI), you will need to understand the sociology behind it and to truly understand not only what you need to do but also why you need to do it. Taking the appropriate steps and knowing why those steps are critical is essential to your professional success.
Many people own, manage, and moderate a number of groups on LinkedIn. The membership of many of the groups runs into the thousands. In addition to owning, managing, and moderating LinkedIn groups, many people contribute to other groups and h0ld the distinguished position of influencer.
In the late 18th century, one of the great English eccentrics, philosophers, and social theorists Jeremy Bentham described his concept for a prison, which he called the Panopticon. The design of the prison consisted of a circular structure with an inner circular hub in which the prison wardens could always keep an eye on the prisoners. The main thrust of the idea was that fewer guards would be required as prisoners could never escape the watchful eyes of their jailers. The same can be said of interacting through social media.
Today’s topic is influence. Because influence is often difficult to define, it is a good idea to determine what influence is not as well as what influence is. Understanding influence will help you to surround yourself with influencers who can help to make you a greater success.
When it comes to your business being successful online, you need your online communities to help you make it happen. There are many different ways to successfully build your online communities effectively and it is critical to choose wisely.