You may understand the power of a welcome Email for your business. They help you build your brand and make a connection with your target audience. Surprisingly, some people don’t realize how important they actually are for your business’s success.
As everyone understands, there really is no such thing as free. No matter what you do, you will always end up paying in one way or another. When it comes to social media’s importance, it must be regarded seriously.
Facebook has made it very simple for fans to communicate with many brands. Of course, the brands have to be willing and able to do so. Facebook Message allows a way for brands to interact with their customers one-on-one.
When it comes to establishing new connections and building already-existing ones, it is extremely important that you work the opt-in process to its fullest potential. If people opt-in, they are prequalified automatically and they are valuable connections for you.
If you are experiencing a social media crisis with your business, it can either devastate you or you can turn it around and deal with it in a way that doesn’t ruin all of the effort made so far.
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire.
There are so many different social media channels and so many different people using those channels. Not all people have exactly the same needs from social media. There are different users who need to get different results from their efforts.
There are many different places and circumstances in which tweeting is effective and appropriate. Tweeting from events (live) is very different than your usual tweeting. It is a skill that takes some expertise and enhances everyone’s experience.
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment!
Many people now use email as a primary way of communicating with friends, family, co-workers and others who are important to each of us for different reasons. You may be contacting someone about employment, a business venture, following up with customer service or emailing instead of using the telephone.