You have a brand and your brand represents all sorts of important things, including your values, your perspective, and the way in which you want to help other people. There are many different ways for you to make sure that other people associate your brand with your business is by your logo. Of course, there are many other ways to solidify your brand (or to re-solidify your brand, if it needs an overhaul).
Enhancing your professional brand with videos will make a giant positive difference to what you are doing and to how far you can go in a short amount of time. The truth is that your personal and your professional brand are, in many ways, one brand and videos will serve to enhance both very effectively.
You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.
Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor.