It is possible that you didn’t notice that your search traffic to your website has been diminishing lately. If you think about it for a little while, you may see that your search traffic numbers are not what they used to be and it is an excellent idea for you to do something about that before it gets any worse.
Search Engine Optimization (SEO) is an important part of almost all online business plans. With the majority of Internet users going to search engines to find what they are looking for and more and more users searching for local business providers, if you aren’t ranking well organically, you are missing out on a lot of potential traffic.
The importance of search engine optimization (SEO) is widely understood at this point. In fact, it is important to make sure that SEO is strong at the very beginning of a new project. An SEO audit is critical at first.
Too much reliance on Google’s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?
We’ve all heard the myth/debate/link bait that “SEO is dead.” But today’s article is not about SEO being a zombie (killed by some and then resurrected by others), or questioning if SEO is going to die. Those making such statements most likely don’t understand search engines and coding well enough to make such a bold declaration.