Newsletters serve several important purposes. They allow your readers to stay on top of what is happening with your offerings as well as other people’s offerings that you may discuss in the newsletter.Remember to keep it focused and genuine and show your readers that you truly care about them and about giving them something of value.
You may be working your Email marketing campaign for your business. However, you may not realize that there is a lot more to it than you may think. It is entirely possible that you have barely tapped into what it can potentially do for you and for your business.
If you send out professional Emails through a mailing list, the chances are very good that some of the people on your Email recipient lists will unsubscribe at some point. It is absolutely inevitable.
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire.
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment!
You send numerous Email communications to your online connections. You don’t want to send template Emails without customizing. Additionally, you want to send those Emails to people most likely to opt in to whatever you are offering them.
You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.
We have all heard of SPAM and have all been on the receiving end of it. SPAM is an unsolicited, often commercial, message transmitted online as a mass mailing to a large number of recipients. So, what do we do?
Email newsletters with the customer in mind provide valuable, informative and helpful information. A newsletter is a very effective marketing tool. It assists customers in meeting their objectives and it increases the profitability of your business.