There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible.
Real time social media is one of the newest emerging fields of Internet marketing. Social media marketing in real time is sometimes called newsjacking. Even though newsjacking has a negative connotation, the act of capitalizing on trending topics in the media is not negative when done correctly. As technology advances and tracking hashtags through social media becomes easier and more prevalent, real time marketing will continue to grow.