Using WIIFM to Convert Website Visitors Into Clients
Obtaining clients is all about WIIFM (What’s In It For Me?). It is the mindset of all those who visit your website. It is also your mindset when you visit other websites.
Tagged: marketing writing
Headlines That Grab the Reader
In social media marketing, you have only 3 seconds to grab the readers’ attention and to make them want to keep reading. You do that through your headline. The headline either makes or breaks the success of your article.
Marketing Writing — How to Maximize Its Effectiveness
The best writing is always clear and to the point, imparting to the reader exactly what he/she needs to learn. This is especially the case with marketing writing, and in particular, Inbound Marketing writing, because the end result is whether the reader agrees to buy the product or service based on what is presented in the writing. In short, if the potential customers are not enticed by what they read, they will not become customers at all. The following are tips on how to maximize the effectiveness of the marketing writing.