Influencers bring credibility (beyond the credibility that you have established yourself for your business) that only they can bring. With credibility comes trust and a position at the top of the food chain as subject matter expert.
In a recent blog post, we wrote, How Do You Recognize Influencers? in order to increase your business’ reputation. The other side of the coin is how to achieve LinkedIn influencer status yourself so that you can positively influence other businesses. One thing that you should keep in mind is that there is influencer status and then there is influencer status on LinkedIn. The two are not the same thing.
Getting people to sing the praises of your brand may not be a simple matter but it certainly can be accomplished. You may just have to work at it a little.
The truth is that you are not only in business for your health and well-being. You are also in it to succeed and to achieve greater professional success. In order to achieve that success, you must connect with your target audience on social media in some very real manner.
Many people own, manage, and moderate a number of groups on LinkedIn. The membership of many of the groups runs into the thousands. In addition to owning, managing, and moderating LinkedIn groups, many people contribute to other groups and h0ld the distinguished position of influencer.
Today’s topic is influence. Because influence is often difficult to define, it is a good idea to determine what influence is not as well as what influence is. Understanding influence will help you to surround yourself with influencers who can help to make you a greater success.
Marketing to influencers is an important part of your business’s success. Strong relationships are at the heart of your professional success. Take it one step further and cultivate and maintain relationships with people who are influential in your Industry.
Networking for business is critical to your success. You find people with whom you can synergistically carve out a relationship that will be mutually beneficial and one that will stand the test of time. Connecting with influencers is key.