You may or may not view yourself as an online superstar; however, if you have put in the effort and have managed to build a following in your niche or industry, chances are pretty good that other people view you in exactly that way. Online interactions equals powerful brand visibility.
Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social media is solid and unaffected.
Today’s topic is influence. Because influence is often difficult to define, it is a good idea to determine what influence is not as well as what influence is. Understanding influence will help you to surround yourself with influencers who can help to make you a greater success.
Networking for business is critical to your success. You find people with whom you can synergistically carve out a relationship that will be mutually beneficial and one that will stand the test of time. Connecting with influencers is key.
You want to be popular and influential. You need to ask yourself some important questions to determine if this is the case. How important is it for you to be popular? Where do popularity and influence coincide? How do the benefits differ for popular vs. influential people?