From everything that you have read about headlines as part of your content marketing materials, you are probably well aware that they can be the difference between the success and failure of your content marketing strategy. You need to recognize the power that your headline holds and make sure that it is everything that it should be for your business.
Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging.
Many people now understand that LinkedIn is an important social media tool for business. There are many different elements that make up your profile. One of those elements that is critical and often disregarded is the headline.