If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content.
The general consensus is that guest blogging is an excellent idea for you as a business owner. If you use guest bloggers (on occasion), it says several different things about you. All of those things are positive and people will pay attention. However, guest posting is something else entirely.