How Your Target Audience Sees Your Web Presence
You may not be eBay or Amazon.com, but if you have a website, you’re in the business of selling online. Most companies rely on their web presence to build awareness of their products and services. In some ways, their sites function as brochures. But unlike a brochure, a website offers opportunities to share exciting news quickly and inexpensively. You may not accept orders and process credit card payments, but your website should be an effective sales and marketing tool.