Having loyal brand fans is sort of like your being Mick Jagger and being followed around by groupies. Anytime a star exists, that person will be accompanied by fans. In fact, without the fans, the star will not be in the coveted position that he or she is in.
You have several business goals when it comes to your online interactions. You need to make sure that your brand is recognized and you need to build a loyal following for your fan base. Loyal fans are a key to success.
Different business people have different opinions when it comes to organic versus paid lists of online followers. Some people feel that they want to earn their followers without any money involved and others want to have control and are willing to spend money.
You can’t build your brand without having a fan base. You need to get people to connect with you and become loyal to your brand and your products and/or services. If you have integrity, honesty and credibility, you’ll have fans.