For some people, Facebook is a great social media tool for business and, for others, not so much. In fact, growing a pool of fans and followers on Facebook can be quite challenging at times. However, it is well-worth putting forth the effort because the payoff can be great for your business. Fans and followers are important because they help boost your credibility and reputation.
For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely.
Social engagement entails several things, such as making suggestions or help, listening and asking the right questions. If you successfully engage your audience, your indication will be “likes,” people sharing your content and comments through their social media channels.