It is common knowledge that, as a professional and as a business owner, if you don’t make an emotional connection with the other person, they will not buy anything from you. The same goes for your ability to form relationships with other people. If you can’t touch them emotionally, they won’t be interested in what you have to say.
The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. However, at the end of the day, when it comes to the decision to actually purchase, it is rarely a purely emotional decision.
It seems obvious that in today’s global economy, large and small businesses should train their employees to deal with people from different cultures, both inside and outside of their countries. I don’t speak only about languages but I am also interested in social interactions between front-line employees and their clients who are from various cultures.
In order to run a business in the service industry, you’ll need a wide skill set to attract and satisfy customers. Courage, determination, persistence, strategic thinking – there are many characteristics that determine the success of leaders and entrepreneurs. However, one quality stands out among others; a quality that is common among most successful business leaders: Emotional Intelligence.
Content is King. Your words influence your readers and cause them to take some particular action. The action is determined on how you make them feel. If your content touches them emotionally, they will react with feelings.