With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today.
You may understand the power of a welcome Email for your business. They help you build your brand and make a connection with your target audience. Surprisingly, some people don’t realize how important they actually are for your business’s success.
There is a great likelihood that you have links in the Emails that you send to your professional connections. It isn’t enough just to use links. You need to make sure that people click on those links and traffic increases.
When it comes to establishing new connections and building already-existing ones, it is extremely important that you work the opt-in process to its fullest potential. If people opt-in, they are prequalified automatically and they are valuable connections for you.
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire.
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment!
Many people now use email as a primary way of communicating with friends, family, co-workers and others who are important to each of us for different reasons. You may be contacting someone about employment, a business venture, following up with customer service or emailing instead of using the telephone.
You send numerous Email communications to your online connections. You don’t want to send template Emails without customizing. Additionally, you want to send those Emails to people most likely to opt in to whatever you are offering them.
Communicating through Email is one of your primary means of communication. It’s important to make sure that your credibility surrounds that communication and that your Email address is one that speaks “professionalism” not matter what. After all, it’s for business.
Using the phrase “You are not alone” as the subject of your Email gets people’s attention like no other phrase. The reason that it draws so much attention is that it touches them on a personal level. It touches emotions.