Designing Your Emails for Maximum Appeal
Your Email design is very important and you want it to affect the other person in a positive way. An effective Email design means that you will help the reader to focus on what you feel is important.
Your Email design is very important and you want it to affect the other person in a positive way. An effective Email design means that you will help the reader to focus on what you feel is important.
There is no doubt that, as a business person, you have been using some sort of Email marketing campaign. Interestingly, there are many myths that surround Email marketing campaigns and it is a good idea to dispel them here and now.
Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for.
If you send out professional Emails through a mailing list, the chances are very good that some of the people on your Email recipient lists will unsubscribe at some point. It is absolutely inevitable.
Your Email subject lines are critical when it comes to capturing the attention of your readers. In the world of right and wrong, when it comes to your Email subject lines, you should never be misleading or deceptive.
With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today.
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire.
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment!
We have all heard of SPAM and have all been on the receiving end of it. SPAM is an unsolicited, often commercial, message transmitted online as a mass mailing to a large number of recipients. So, what do we do?