Self-publishing books is a great thing to do for your business and books are a very powerful tool and they will drive your business a very far distance. If you decide to self-publish, you will have a lot more control over how your book looks and when it is released to the public.
Well, if your content is working effectively, your next step is to create another extremely effective tool and to promote it effectively. It is time to write an eBook.
There are so many ways to promote your eBook through social media and, in many cases, your eBook is less about getting rich than it is about using your eBook as an extremely effective business card.
By now, you have so much content on your website. You don’t want to waste it. Using it once and then moving on doesn’t seem very efficient. You need to take old content and use it in innovative ways.
eBooks are becoming more and more popular. They are convenient, green, and have the same impact that paper books have as far as the content is concerned. Even so, many people don’t understand their true value. Let’s dispel the myths.
“Fill your paper with the breathings of your heart.” William Wordsworth. You have an idea for an eBook. You are certain that other people will be very excited to read it. Now you have to have it written and published.
Since joining the social media revolution for business, you have been hearing more and more buzz about offering eBooks on your website and you are wondering if it is really worth writing and marketing. Will you really make money?
In part 1 on eBook writing, “Lead Generation Through Writing eBooks” we discussed what lead generation is, how important it is to Internet marketing, and how eBooks are an effective tool in helping the marketer to obtain a list of leads that can be used for additional promotions. In this section, we will discuss how to write eBooks that sell.
One of the ways in which lead generation is done over the Internet is by giving away free gifts, such as eBooks. On the Internet, leads usually mean email addresses of people who are interested in your business and the promotion is done through email marketing. The approach is quite simple. Marketers write an eBook that is relevant to their business and then promote it over the Internet. In order to get the word out, they will advertise the eBook on their website and/or blog. The marketers may also place classified advertisements on other business’ websites about their goods and services, paying them affiliate income.