In order to run a business in the service industry, you’ll need a wide skill set to attract and satisfy customers. Courage, determination, persistence, strategic thinking – there are many characteristics that determine the success of leaders and entrepreneurs. However, one quality stands out among others; a quality that is common among most successful business leaders: Emotional Intelligence.
Some businesses shy away from using social media because they’re afraid of negative feedback. That’s understandable, but they’re missing out on a huge opportunity. With social media, you can turn critics into one of your greatest assets.
Small business-to-business (B2B) businesses that focus on LinkedIn as one of their main social media channels have been and are continuing to be successful at getting more leads that eventually lead to increased business. It is a worthwhile tool.
Communicating through Email is one of your primary means of communication. It’s important to make sure that your credibility surrounds that communication and that your Email address is one that speaks “professionalism” not matter what. After all, it’s for business.
The rules have changed. Your clients are no longer willing to accept anything less than what they want when it comes to doing business with you and your company. They want what they want and they want it now.
It is one thing for the people you work with to think that social media is a nice activity that you indulge in on your own time and quite another for them to understand what an effective tool it is.
You are working social media for your business as vigorously as you can. People are starting to notice and more and more leads are available to you. You know that you have to convert those leads to prospects and sales.
You have been very consistent and regular about posting your content (and syndicating it to the appropriate people). Your articles are educational and useful. It is also important that your interactions have a large social element to them.
All markets have marketers in a huge number of niches. Unfortunately, people don’t like to be “sold.” What makes them buy eventually is based on a solid and trusting relationship. A relationship that is mutually beneficial.
You own a small business and until now, you have generated leads and converted prospective clients into actual clients. You have invested some money in your marketing strategy. It may not be enough. You may need to do more.