If you own a business, you understand that customer service is a necessary part of that business. It is also critical that you realize that effective customer service is about much more than just talking. It is all based on the actions taken.
Reputation management is a hot topic for companies, especially with social media and the growing importance of review sites and word of mouth referrals from friends and associates.
Social CRM is traditional Customer Relationship Management evolved. The addition of social media has taken PR, customer service, and customer experience to the next level. Businesses must heed the new dynamic when it comes to Social CRM; the customer is at the center of the relationship and engaging with your business through many different channels.