At the point where your clients and prospective clients are totally involved with what you are doing and what you are offering. Those clients and prospects also have the ability to become loyal advocates for your brand.
Your content may be informative, educational, and compelling. However, are you certain that it makes your target audience happy on a deeper level?
Have you done an online search for your business lately? If you do not regularly monitor the results and maintain a culture of excellent customer service, you will probably not be happy with the results. Whether your business is online, brick and mortar, or a combination of both, your customers will be searching for you online. The search results they see will impact whether or not they decide to buy from you, hire your services, or visit your location.